Gaychel Boutique Ushers in Jamaica's Christmas Season with "Festive Isle" Holiday 2024 Collection

Gaychel Boutique Ushers in Jamaica's Christmas Season with "Festive Isle" Holiday 2024 Collection

Kingston, Jamaica (November 18, 2024) – Gaychel, Kingston's beloved fashion sanctuary for over three decades, proudly announces the launch of its Holiday 2024 Collection, "Festive Isle." Nestled in the heart of Kingston at 10 Argyle Road, this community cornerstone captures the magical fusion of tropical splendor and holiday sophistication in its latest collection.

For more than 30 years, Gaychel has been more than a boutique – it's been a haven where women discover their sartorial confidence and forge lasting connections. The boutique's living room atmosphere has made it a cherished destination for mothers, daughters, and friends seeking both style inspiration and a welcoming community space.

"This is a boutique that sits at the heart of the community, a place for moms, sisters, and friends to meet. With our Festive Isle collection, we're celebrating the unique joy of a Jamaican Christmas – the warmth, the elegance, and the vibrant spirit that makes our holiday season so special." reflects Ann-Marie Clarke, Managing Director of Gaychel.

Clarke, who brings over 12 years of international retail buying experience and digital strategy expertise from the UK, has curated this season's collection to capture the essence of island elegance during the most wonderful time of the year. The holiday campaign, brought to life through collaboration with The Belmont Agency, showcases the creative direction of Marleisse Stephens and the photographic expertise of Acquille Dunkley. The campaign features former Miss Jamaica World, Ashlie Barrett and former Pulse model Shanna Green-Coe.

The "Festive Isle" collection features:

• Evening wear that transitions effortlessly from beach to holiday soirée

• Resort-inspired pieces that capture the spirit of a tropical Christmas

• Statement accessories that add holiday sparkle to any ensemble

The collection demonstrates Gaychel's commitment to diversity in fashion, offering pieces that celebrate and flatter women of all ages and styles. The boutique's intimate setting provides the perfect backdrop for this carefully curated collection, continuing its tradition of experiential shopping and personal service. The collection officially launched  on 21 November 2024 at Gaychel's Kingston location.

About Gaychel

Since its establishment, Gaychel has been Kingston's premier destination for curated women's wear and resort-style fashion. The boutique's commitment to providing a unique shopping experience has earned it a loyal customer base who appreciate its blend of global style and personal touch. Under Ann-Marie Clarke's leadership, Gaychel continues to evolve while maintaining its core values of community, diversity, and sartorial excellence.

For further information, high-resolution images, or interview requests, please contact:

The Belmont Agency

[email protected]

876-793-6091

Contact: Ann-Marie Clarke, Managing Director

Email: [email protected]

Phone: (876) 927-3257