The Belmont Agency Inc. Launches ATWASI

A New Hospitality Company Poised to Redefine Luxury Travel in Jamaica

We are thrilled to announce the launch of ATWASI, TBA’s first owned and operated hospitality company targeting the Caribbean market. As TBA's inaugural venture into travel and tourism, ATWASI represents an exciting milestone for the agency as it actualizes the origin story of its founder, Marleisse Stephens, a first-generation Jamaican Canadian. With Jamaica's tourism industry earning a record $3.6 billion in 2022 and projected to reach $4.5 billion in 2023, the timing could not be better for TBA to diversify into this high-growth sector.

As co-owner, The Belmont Agency Inc. will oversee ATWASI's brand strategy and creative vision, playing a pivotal role in developing an identity deeply rooted in Jamaican traditions. She brings over 12 years of experience in consumer marketing and brand leadership with companies like Netflix, Spotify and Universal Music Group. Since founding The Belmont Agency Inc. in 2020, Stephens has led engagements with forward-thinking brands such as Meta, Hulu’s Onyx Collective, ASHYA Co. and CORE Wellness while building TBA's portfolio of owned and operated ventures.

Alongside Marleisse is ATWASI's co-founder and CEO Andrea Baskett-Pee, a business development veteran who founded the leading CRM agency across the Caribbean, CRMMetry. Together, the founders of ATWASI are embarking on a mission to redefine luxury travel in Jamaica with a focus on authenticity, transparency and curated cultural immersion. While stunning resorts and beaches often come to mind when planning a Jamaican getaway, today's conscious travelers crave deeper connections with local traditions, hidden gems and everyday culture that standard packages simply cannot deliver. This is where ATWASI comes in - offering bespoke journeys matched with tech-driven solutions for streamlined booking, transparent pricing and cashless payments.

By building an extensive network of trusted local partners - from private chefs to community guides - ATWASI removes the stress from trip planning while matching each traveler's unique curiosities with comfort. Whether it's a customized foodie adventure or an off-the-beaten-path excursion, ATWASI facilitates meaningful people-to-people connections that create life-long memories.

At its core, ATWASI is committed to elevating lives and building trust. We believe in treating all people well, from valued customers to dedicated team members, trusted vendors, and the communities we serve. By supporting independent Jamaican businesses we not only improve local livelihoods but also make a positive impact on the destinations we cherish.

As TBA's first owned and operated venture in the Caribbean, ATWASI represents an important milestone in the company's growth trajectory.

TBA will apply its experience in building disruptive brands to make ATWASI synonymous with luxury Caribbean travel. Experience the ATWASI difference and let us become your inner circle to the real Jamaica.

Learn more at www.atwasi.com